International Conference on Business Management and Social Innovation
It was a busy Monday for the team at Bethel Business and Management Services. They were busy brainstorming for ways to increase the reach and visibility of their business and brand. Suddenly, the door flung open, and Sameera from the marketing team rushed in with her laptop. She was excited, and when she had explained to others what she had found, they all agreed that it was the perfect platform for their brand.
You see, she had just seen an advertisement for the ARSSS - International Conference on Business Management and Social Innovation (ICBMSI). It was a prestigious event where academicians, researchers, engineers, industrial participants, and budding students from around the world came to share their research findings with global experts. The conference could be very conducive to forming new business connections and networking with other businesses and clients.
The global and cosmopolitan nature of this erudite conference would make it the perfect place for the promotion of the brand. Through this conference, the brand would become visible to many potential clients such as but not limited to Thomson Reuters, CiteSeerX, Google Books and Google Scholar, EBSCO, SCOPUS, ERA, and ProQuest who might be interested in setting up businesses in Qatar.
The next step was to formulate strategies to achieve brand visibility and leverage at this event. The team came up with the following ideas:-
1. Tap into industry influencers
Find out and get in touch with the top social media influencers in your industry. Collaborations with them might prove very lucrative if we can successfully tap into their follower base. This consumer base will be extremely useful while approaching potential clients as they will be sure of maximum reach. This can be done through social media posts,campaigns, or even appearances at the event to promote your brand.
2. Offer attendee incentives
Offering incentives to your membership or past conference attendees to promote is a great way to signal to newer clients about the appeal and popularity of your brand. A roster of loyal and satisfied clients is a great testament to the reliability and quality of your brand. Let your hard work speak for itself.
3. Use your speakers and sponsors
Hiring speakers and partnering with sponsors is a great way to create a buzz about your brand at the conference. Providing each group with marketing packs – such as email templates, posters, or postcards with information and your contact details which they can easily use to promote their involvement in your conference to their networks is a great publicity and networking technique. This outsourcing ensures your brand gets the highest level of publicity possible.
4. Get some screen time
Video marketing is an extremely effective way to catch the attention of clients and businesses. Eye-catching videos- such as testimonials from delegates, a collage of past conferences or personal invitations from speakers – is a great way to build engagement, build your brand, and encourage sales.
5. Catch the social media wave
Harness the power of social media to your advantage. Through the creation of dedicated social media accounts and groups on Facebook, LinkedIn, Twitter, and Instagram, your delegates can network, comment, and interact while you can send regular updates and create engagement. Advertising on social media is also a great way to connect with a wider section of your target audience, especially millennials and GenZ. Use hashtags related to the international conference and tweet directly at people whom you know will be attending the conference to generate a conversation around your brand.
6. Know your audience
If you have a target audience that works predominantly within specific organizations, geographic areas, or attend similar events, tap into any available promotional opportunities. Ask those organizations if you can put up some posters, arrange for complimentary organizations to email their members, and advertise at events that cater to the same target audience. Some conferences also look to create marketing partnerships where they will exchange suitable promotional opportunities with other organizations to promote each other accordingly.
7. Every little email helps
Even the littlest promotions help – get your potential customers to put a conference logo promoting the event within their email signature. This is an easy and cheap way to promote the conference to vast networks of potential attendees or sponsors.
8. Use remarketing
Remarketing campaigns are a great way to regenerate interest in a consumer base you have already built. Google ads can help you fine-tune and target your advertising in such a way that people will be made aware of the services that you offer that they have shown interest in at any point in the past. Targeted advertising is a great way to gain attention and leverage your brand.
As the team at Bethel Business and Management sources found out, the legal formation of an entity and leveraging it at such platforms is a huge undertaking. However, after a lot of research, their 8 step strategy to market their brand was formulated and has proved to be very effective in establishing themselves as leading providers of PRO Services in Qatar. In conclusion, we, at Bethel Business and Management Services offer top notch PRO services to all those who are looking to form a company in Qatar and guide you through the process. Call us at +974 40120333 or email us at info@bbms.qa for a no-obligation consultation.
